Adwords Ad Writing Tips

If you ever find yourself with a mental block while writing ads, here's a quick tip you can use.

Through Google's extensive ad testing, they have found that people tend to look at text ad elements in the following order of importance:

  1. The headline
  2. The display URL
  3. Line 1
  4. Line 2

This may be why Google is testing their new display URL above Line 1 and Line 2 of the ad text.

Google Display URL

Anyways, here is my quick tip for writing ads.

PPC Ad Copy Writing

HeadlinePay Attention... Its purpose is to say "HEY, look at me!"  You can do this with eye-catching symbols, by writing ads relevant to your keywords, and by doing what others are not.

Line 1What... Line 1 should be what you are offering.  Use simple, straight-forward language.  Let the searcher know what you do.

Line 2Why? Why should I click? Tell the searcher why they should click your ad and what's in it for them.  This is why promotions and special offers work so well.  You can work them into a compelling call-to-action (reason to click).

Display URLCredibility.  Reputation.  Trust. Believe it or not, the display URL communicates this to the searcher.  There's not much you can do about the root domain because that has to stay the same as your destination URL.  But, you should think of the display URL as an extra way to create relevancy.


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2 Responses to “Adwords Ad Writing Tips”

  1. karri November 28, 2011 at 10:28 am #

    I LOVE your little preview ad - its clever and easy to remember,an excellent take-away!
    I like your blog very much - its given me lots of really good information(really appreciate the reviews) and help with my adwords campaigns,
    so thank you!

  2. פרסום בגוגל August 11, 2012 at 11:24 am #

    Your explantions are so clearly,
    thank you for your choose to share your knowledge.

    Seems I have a lot to learn from you, and I'm willing to do so.

    Best wishes,

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