Adwords Editor Training Tutorials 16: Bid Changes

Learn how to make bulk bid changes in Adwords Editor using advanced search and performance statistics.

Here are some hypothetical bid rules you could use if your CPA goal was $75.

People are not clicking the ads

Has good position, plenty of searches, nobody clicks the ad – Pause

Has position higher than 6 with a lot of impressions but 0 clicks - consider raising bids or pausing

People are clicking the ads but not converting

Has had a lot of clicks and cost but doesn’t convert – Consider Pausing or Reduce Bid

People are Clicking and Converting but Conversion Rate is Low

Cost per conversion is high and conversion rate is low - Pause

People aren’t clicking the ads very much

Has low CTR, Imp. > 333, No conversions and a good Avg. Pos. – Consider pausing

Has bad position – Consider raising bids or pausing

Keywords are TOO Costly

Cost is > $75 with no conversions – Consider Pausing or Reduce Bids

Converts but too costly – Reduce bids or pause

Cost Effective Keywords

Cost per conversion is $50 or less, Avg. Pos. is > 5 – Increase Bid

Has Good Position already and Good Cost per Conversion – Increase Bid if possible

You should modify these bid rules to fit your own goals and comfort level.

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