Learn how to make bulk bid changes in Adwords Editor using advanced search and performance statistics.
Here are some hypothetical bid rules you could use if your CPA goal was $75.
People are not clicking the ads
Has good position, plenty of searches, nobody clicks the ad – Pause
Has position higher than 6 with a lot of impressions but 0 clicks - consider raising bids or pausing
People are clicking the ads but not converting
Has had a lot of clicks and cost but doesn’t convert – Consider Pausing or Reduce Bid
People are Clicking and Converting but Conversion Rate is Low
Cost per conversion is high and conversion rate is low - Pause
People aren’t clicking the ads very much
Has low CTR, Imp. > 333, No conversions and a good Avg. Pos. – Consider pausing
Has bad position – Consider raising bids or pausing
Keywords are TOO Costly
Cost is > $75 with no conversions – Consider Pausing or Reduce Bids
Converts but too costly – Reduce bids or pause
Cost Effective Keywords
Cost per conversion is $50 or less, Avg. Pos. is > 5 – Increase Bid
Has Good Position already and Good Cost per Conversion – Increase Bid if possible
You should modify these bid rules to fit your own goals and comfort level.
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