Adwords Editor Training Tutorials #7: Keyword Grouper Tool

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Learn how to leverage Adwords Editor's keyword grouper tool to quickly and easily group keywords without making MORE work for yourself in the long-term.

What you will learn:

  • How to use Adwords Editor's keyword grouper tool

How to use Adwords Editor's keyword grouper tool

First, get a list of keywords from Google's keyword tool.  Then we take those keywords and put them into 1 adgroup within Adwords Editor.  Then we go up to Tools > Keyword Grouper.  Double-check to make sure that the correct campaign and adgroup is selected at the top and hit the "Generate Common Terms" button.

At this point, Adwords Editor will generate a list of terms.  You will quickly find out that this generated list of terms doesn't do a good job of providing you with a clean, clear and concise view of good potential keyword groupings.  When you generate common terms, it simply looks at the words within your keyword list and generates potential groupings.

Keyword grouper uses any word order when grouping keywords.  If you're familiar with Adwords Editor's Find Duplicate Keywords tool, then you know the difference between "Strict Word Order" and "Any Word Order".  Any word order simply means that the order of the words within your keywords is not taken into account.

Any Word Order

To illustrate what I mean, copy/paste these keywords into a single adgroup:

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You will notice that keyword grouper suggests to put all these keywords into one adgroup because they all contain the exact same words... just in a different order.

Keyword Grouper Results

Hopefully that helps you understanding HOW the tool works.  Now I'll give you a few tips on how you can leverage it to your advantage.

  1. With all your keywords in one adgroup, go to Tools > Keyword Grouper and hit "Generate Common Terms"
  2. Copy/paste these generated common terms into Excel
  3. Use a filter to search for a blank space.  Or you can use a formula like:
    1. =ISNUMBER(SEARCH(" ",A1)) - Returns TRUE or FALSE meaning it found a space or it didn't.
    2. =FIND(" ",A1) - Tells you the starting number that the blank space was found.
    3. =LEN(TRIM(A1))-LEN(SUBSTITUTE(A1," ",""))+1 - Counts the number of words within the keyword.
  4. Now you sort your list, then copy/paste generated common terms with two or more words back into the text area below the Generate Common Terms button.
  5. Hit next and Adwords Editor will group your keywords in a slightly more logical fashion.

Ignore these words - here's a good list of words to ignore to get you started.  These types of words are known as stop words.

a
an
and
are
as
at
be
by
for
from
has
he
in
is
it
its
of
on
that
the
to
was
were
will
with

The biggest problem with the Keyword Grouper tool is that there are no options or settings.  I am currently working on creating the ultimate keyword grouper that will give us PPC managers simple one-click keyword grouping ability.  It won't just be for PPC managers though.  I get a lot of questions from people that 'theme' sites for SEO purposes to rank organically.  This tool will help them as well.  Stay tuned!

 

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