by Jarad Collier
on May 20, 2013
in Blog
PPC Campaign Building Software PPC Campaign Generator Speed PPC Web-based PPC Campaign Builders AppSpot PPC Campaign Builder Speed PPC Cloud Wordstream Keyword Grouping Software Keyword Grouper Keyword Tokenization Software Keyword Classifier Web-based Keyword Grouping Software Wordstream Keyword Grouper Keyword Generation Tools KeywordDatabase.net Domain Espionage Wordtracker Adwords Keyword Tool Scrapebox Xedant Keyword Database Bid Management Software Marin Software [...]
by Jarad Collier
on April 30, 2013
in Blog
Hi all current PPC Campaign Generator customers. I'm extremely happy to announce that a new version of PPC Campaign Generator (version 2.93) is now available to download for current customers. To all my current customers I just want to say thanks for putting your trust in me and purchasing my software - especially those of [...]
by Jarad Collier
on April 14, 2013
in Blog
If you are interested in acquiring PPC campaign training, the first place I'd start is by studying for the Adwords certification exam. First, start out by joining the Google Certification Program. After joining, your status will say: Your Status You have not yet met the criteria to be individually qualified.You can become individually qualified by [...]
by Jarad Collier
on February 12, 2013
in Blog
If you ever find that Google Analytics tracking is showing up not set, or that your clicks to visits ratio is higher than 30% between Adwords and Analytics, it could mean that you have a destination URL redirect problem. Web teams, without thinking, frequently go in and redirect pages where paid search traffic is being [...]
by Jarad Collier
on January 4, 2013
in Blog
In this video, I show how to identify unique ad destination URLs within each ad group. This is useful when you want to remove all keyword-level destination URLs and want ad groups to send traffic to one specific URL. Using Excel and pivot tables, you simply follow this process: Download your ads report from Google [...]
by Jarad Collier
on January 1, 2013
in Blog
The most successful PPC campaigns are built using PPC tools, knowledge, know-how, and are constantly managed and optimized over time. I am a strong believer that building PPC campaigns right the first time will save you money and hours of optimization time down the road. Don't just set out aimlessly building your campaign. Have a [...]
by Jarad Collier
on December 23, 2012
in Blog
What is the best way to structure a PPC campaign? Said another way, what is the best way to organize your PPC account? Here are a few tips that may help you decide on a PPC structure. From Around the Web Organize your campaigns by topic (Adwords Help) Create separate campaigns for each of your product [...]
by Jarad Collier
on December 20, 2012
in Blog
Track your PPC campaigns. This post is written for the complete PPC beginner trying to learn what PPC tracking is and why it's important. Hopefully you already have some kind of website analytics package set up. If you don't, I'd recommend you set up Google Analytics first before setting up PPC tracking. What is [...]
by Jarad Collier
on December 18, 2012
in Blog
This is the new and improved version of my initial Excel negative keyword tool. That tool was not very good because it could only identify strings, not whole words. With the help of the genius Excel gurus over at ExcelForum, I was able to throw together a process for analyzing search query reports for the [...]
by Jarad Collier
on December 17, 2012
in Blog
Use this simple, flexible, and scalable Excel keyword labeler tool for categorizing, classifying, grouping and labeling keyword lists. Frequently Asked Questions What does the Excel labeler formula do? Answer: I have no idea. An Excel genius by the name of NBVC over at ExcelForum.com created this. How do I put those squiggly braces around [...]
