A common question I get asked is:
Can Keyword Grouper or PPC Campaign Generator create modified broad match-type keywords?
The short answer is not right now.
BUT, let me show you how to add broad match modifier (or... broadified as I like to call it) to every keyword. It's real simple.
The two simplest methods I know of to add broad match modifiers to your keywords are:
Adwords Editor
- Go to the keywords tab.
- Select all keywords you want to add modified broad match to.
- Hit CTRL + H and FIND a space " ", replace with " +" (without the quotes). That will find and replace every blank space with a blank space then plus sign immediately after.
- Now hit CTRL + SHIFT + H to append a + in front of the first word of every selected keyword.
Seriously, that's it. You're done.
Excel Formula
- In Excel, put your keywords in one column.
- Put this formula next to it: ="+"&SUBSTITUTE(A1," "," +")
This Excel formula adds a + sign to the front of the referenced cell and also substitutes a " +" to every " ".
The Results
+modified +broad +match
+modified +broad +match
+modified +broad
+modified +broad +match +tool
+adwords +modified +broad +match
+broad +match +modified
+google +modified +broad +match
+modified +broad +match +adwords
Have any questions? Let me know by leaving your comment below!
