Is Part of the Search Network or Display Network?

You might be wondering if is a Google Search Network Partner or if they are part of the Display Network.  The answer is that is BOTH. is a Google Search Network Partner

Let's walk through an example.

If you went to and searched for "blue shirts"...

Searching on for Blue Shirts yields Google Search Network Ads

You would see Sponsored Links at the bottom of the search results.  Take a look at the top ad by

Search Results on Amazon show Google Search Network Ads

If you go to Google and type in "blue shirts", you will see Google search results from

Search Results for Blue Shirt on Google

Notice that this ad has the same ad text as seen on  I know what you're thinking:  "How do you know that's not just the same ad targeted on the Display Network?"

Google doesn't hide the fact that is a search network partner.

The Search Network: Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search, and Google Groups along with entities such as Virgin Media and

So by now, you should realize that when you target Google and Google Search Network Partners, your ad is appearing on sites like,, and to name a few.

Ads are targeted based on a user's search terms. For example, if you search for "Italian coffee" on a search engine powered by Google, such as, you'll see related coffee ads next to the search results. is ALSO a Display network partner.

To prove it, just use Google's Placement Targeting tool.  You can also check out DoubleClick Ad Planner's profile for  According to the placement tool, supports text ads as well as display ads 300x250. in the Display Network

Hopefully this helps clear up some confusion about whether is part of the Search Network or the Display Network.  Keep this in mind when you choose Google Search and Search Network Partners within the network settings.


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2 Responses to “Is Part of the Search Network or Display Network?”

  1. Scott November 15, 2013 at 11:25 am #

    I don't think this is accurate anymore. In Adwords' "Find Placements" feature, amazon does not appear to be an option. So it seems they are not on the Display Network anymore.

  2. Jarad December 10, 2013 at 12:07 am #

    Hey Scott, I believe Adwords changed. Right this very second, I see a search ad not targeting the display network showing up on an Amazon product page which indicates search ads show up on Amazon product pages.

    If you look at search query reports, you will see really long-tail queries with a lot of impressions. If you do a search for those search query phrases, you will observe that it is likely the PAGE TITLE of a page.

    So those search queries are actually more similar to display network queries since they show up on PAGES like Amazon, Home Depot, ETC. and not search results pages.

    So long story short, I think Adwords took Amazon out of Display and redefined Amazon as a search network partner. I haven't confirmed that they are not a display network partner though right now.

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