Tag Archives: adwords

Adwords Showing Up Not Set in Google Analytics

If your campaigns, adgroups and keywords are showing up (Not Set) within Google Analytics, this blog post will show you how to fix this. 99% of the time, the reason everything is showing up as (Not Set) is because your Adwords account isn't linked to your Google Analytics account. To link Adwords to Analytics, first […]

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Google Breaks Their Own Advertising Policies AGAIN

Why does Google continuously allow itself to break its own advertising policies?  I previously wrote an article showing how Google breaks their own destination URL policy.  This time, Google is allowing themselves to have a longer display URL for their Google Cloud product.  The ad's display URL has 40 characters when you're only allowed 35 […]

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Add Adgroups in Bulk with Adwords Editor

Adwords Editor Training Tutorials #12: Adgroups Tab

In this blog post and video, I will show you everything you need to know about the Adgroups tab within Adwords Editor. What you will learn: How to add adgroups How to set default bids Keyboard shortcuts for selecting multiple adgroups to make bulk changes How to add experimental bids on the Adgroups tab How […]

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Master MCC Linking and Sub MCC Linking

MCC Client Manager Strategies for Agencies

If you work at an agency or manage accounts for clients, you will eventually have to face the nightmare of linking accounts.  It's not hard to do from an operational standpoint; it's more hard to wrap your head around how to set up MCCs for client managers. You essentially have three options: Everyone at your […]

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Impression Share for Adgroups

Adwords Impression Share on the Adgroup Level

On January 17, 2012, Google announced that advertisers would be able to see impression share on the adgroup level. This feature is now available! Impression share used to only be available on the campaign level.  If you wanted to know the impression share on the adgroup level, ... you couldn't.  Let's say you wanted to maximize […]

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Write YouTube Ads

YouTube Advertising Best Practices and Learnings

On July 9th, 2011 I wrote a blog post about YouTube Advertising Best Practices.  Today on February 2nd, 2012 I wanted to write a follow-up in regards to what I've learned since writing that blog post. Adwords has changed a lot in a short amount of time.  In particular, Adwords YouTube Advertising has taken huge […]

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Google DoubleClick Double-standard

Google Breaks Their Own Rules – The Google DoubleClick Double-standard

Google has a double-standard when it comes to them and everybody else that advertises using Adwords.  Any ad position Google wants to advertise in to promote their products and services, they can have.  Some might say "It's their advertising platform, they can do what they want."  Others might say "It's not right." So what's the […]

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