Tag Archives: bid management

21 Reasons NOT to Choose DoubleClick for Bid Management

If you are considering DoubleClick Search as your bid management platform, here are 21 reasons to think hard about before signing that contract with DoubleClick.  These 21 reasons are from hands-on experience after struggling with DoubleClick's lack of features, slowness, and inefficiencies.  If I had to sum up my experience with DoubleClick as a bid […]

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Adwords Editor Bid Changes

Adwords Editor Training Tutorials 16: Bid Changes

Learn how to make bulk bid changes in Adwords Editor using advanced search and performance statistics. Here are some hypothetical bid rules you could use if your CPA goal was $75. People are not clicking the ads Has good position, plenty of searches, nobody clicks the ad – Pause Has position higher than 6 with […]

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