Tag Archives: broad match modifier

PPC Campaign Basics for Beginners

Let's get right to it.  PPC campaign basics that complete beginners need to know before wasting a bunch of money on Adwords or Bing Ads. Separate your PPC campaigns by network. Never advertise on both the search network and display network in one campaign.  The campaign numbers will deceive you and be harder to analyze. […]

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Broad Match Modifier Formula

Modified Broad Keywords Using Excel or Adwords Editor

If you want to modify broad ALL the words within your keywords, use this excel formula: =SUBSTITUTE("+"&A2," "," +") If you are an advanced user of Excel and are a seasoned PPC pro, you realize that you don't want to broad match modify EVERY word within your keywords because it may restrict your impression potential. […]

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