Tag Archives: excel broad match modifier
Broad Match Modifier Formula

Modified Broad Keywords Using Excel or Adwords Editor

If you want to modify broad ALL the words within your keywords, use this excel formula: =SUBSTITUTE("+"&A2," "," +") If you are an advanced user of Excel and are a seasoned PPC pro, you realize that you don't want to broad match modify EVERY word within your keywords because it may restrict your impression potential. […]

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