Tag Archives: ppc

The Future of PPC Marketing

Hi, and welcome.  Questions for you... Are Average CPCs increasing or decreasing? Are you seeing better performance or worse performance with Enhanced Campaigns Are there more or fewer advertisers today than a year ago? These are signs of the coming PPC apocalypse. A question paid search managers should be asking themselves is: What Does the Future […]

Comments ( 4 )
Allowable Characters Field

Small Update to PPC Campaign Generator Available

If you're a current customer of PPC Campaign Generator, you should have received an email Saturday (7/20/2013) informing you that a small update to PPC Campaign Generator is available for download. We added an "Allowable Characters" Field to the Settings tab. In prior version of PPC Campaign Generator, we had a field that showed "Unwanted […]

Comments ( 0 )

PPC Campaign Builder Software

Looking for a PPC Campaign Builder tool or software?  Allow me to cut to the chase and tell you what you need to know. SpeedPPC is likely to most well-known.  It has a desktop version and a cloud-based version.  It's also what I consider high-priced and has a monthly fee which I hate.  On top […]

Comments ( 0 )
PPC Tools

PPC Software and Tools

PPC Campaign Building Software PPC Campaign Generator Speed PPC Web-based PPC Campaign Builders AppSpot PPC Campaign Builder Speed PPC Cloud Wordstream Keyword Grouping Software Keyword Grouper Keyword Tokenization Software Keyword Classifier Web-based Keyword Grouping Software Wordstream Keyword Grouper Keyword Generation Tools KeywordDatabase.net Domain Espionage Wordtracker Adwords Keyword Tool Scrapebox Xedant Keyword Database Bid Management Software Marin Software […]

Comments ( 0 )
Download PPC Campaign Generator 2.93

PPC Campaign Generator Version 2.93 Update is Now Available

Hi all current PPC Campaign Generator customers.  I'm extremely happy to announce that a new version of PPC Campaign Generator (version 2.93) is now available to download for current customers. To all my current customers I just want to say thanks for putting your trust in me and purchasing my software - especially those of […]

Comments ( 2 )
PPC Campaign Training

PPC Campaign Training

If you are interested in acquiring PPC campaign training, the first place I'd start is by studying for the Adwords certification exam.  First, start out by joining the Google Certification Program.  After joining, your status will say: Your Status You have not yet met the criteria to be individually qualified.You can become individually qualified by […]

Comments ( 0 )
Build Successful PPC Campaigns

Build Successful PPC Campaigns

The most successful PPC campaigns are built using PPC tools, knowledge, know-how, and are constantly managed and optimized over time. I am a strong believer that building PPC campaigns right the first time will save you money and hours of optimization time down the road. Don't just set out aimlessly building your campaign.  Have a […]

Comments ( 0 )
PPC Campaign Structure

How to Structure a PPC Campaign

What is the best way to structure a PPC campaign?  Said another way, what is the best way to organize your PPC account?  Here are a few tips that may help you decide on a PPC structure. From Around the Web Organize your campaigns by topic (Adwords Help) Create separate campaigns for each of your product […]

Comments ( 3 )

How to Track PPC Campaigns

  Track your PPC campaigns.  This post is written for the complete PPC beginner trying to learn what PPC tracking is and why it's important.  Hopefully you already have some kind of website analytics package set up.  If you don't, I'd recommend you set up Google Analytics first before setting up PPC tracking.  What is […]

Comments ( 2 )

PPC Campaign Basics for Beginners

Let's get right to it.  PPC campaign basics that complete beginners need to know before wasting a bunch of money on Adwords or Bing Ads. Separate your PPC campaigns by network. Never advertise on both the search network and display network in one campaign.  The campaign numbers will deceive you and be harder to analyze. […]

Comments ( 0 )